System and method for managing multiple domain names for a website in a website indexing system

ABSTRACT

When a website has a number of equivalent domain names including a preferred domain name, the URL for a document in the website can be rewritten using the preferred domain name before indexing the document, according to certain embodiments. According to certain embodiments, a user interface is provided to allow a user to specify the preferred domain name for a website for which the user is a verified owner.

RELATED APPLICATIONS

This application claims priority and benefit under 35 U.S.C. 119(e) toU.S. Provisional Patent Application No. 60/821,560, titled, “System andMethod for Managing Multiple Domain Names For a Website in a WebsiteIndexing System,” filed Aug. 4, 2006 and to U.S. Provisional PatentApplication No. 60/822,496, titled, “System and Method for ManagingMultiple Domain Names For a Website in a Website Indexing System,” filedAug. 15, 2006, both of which are hereby incorporated by reference intheir entirety.

This application further incorporates by reference the followingapplications in their entirety: U.S. Provisional Patent Application No.60/686,492, titled “Sitemap Generating Client for Web Crawler,” filedMay 31, 2005; U.S. patent application Ser. No. 11/172,764, titled “WebCrawler Scheduler that Utilizes Sitemaps from Websites,” filed Jun. 30,2005; and U.S. Provisional Patent Application No. 60/686,494, titled“Web Crawler Scheduler that Utilizes Sitemaps from Websites,” filed May31, 2005.

TECHNICAL FIELD

The disclosed embodiments relate generally to search engines. Moreparticularly, the disclosed embodiments relate to a management of domainnames with respect to a website in a website indexing system.

BACKGROUND

A search engine is a tool that identifies documents, typically stored onhosts distributed over a network, which satisfy search queries specifiedby users. Web search engines work by storing information about a largenumber of documents (such as web pages) which they retrieve from theWorld Wide Web (WWW) via a web crawler. Such documents are downloaded bythe web crawlers during crawling sessions for purposes of indexing.However, some websites may have several equivalent domain names. As aresult, a respective document of a specified website that is associatedwith several equivalent domain names may be indexed based on severalURLs that correspond to the various equivalent domain names. Thus, itmay be advantageous to enable a website owner to designate a preferreddomain name for a website that is associated with more than one domainname.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a conceptual diagram of a process for generating a sitemap fora website, according to some embodiments of the invention.

FIG. 2 is a block diagram illustrating a website server, according tosome embodiments of the invention.

FIG. 3 is a block diagram illustrating a data structure for storingsitemap generator control parameters, according to some embodiments ofthe invention.

FIG. 4 is a flow chart illustrating a process for generating a sitemap,according to some embodiments of the invention.

FIG. 5 is a flow chart illustrating another process for generating asitemap, according to some embodiments of the invention.

FIG. 6 is a flowchart illustrating a process for generating adifferential sitemap, according to some embodiments of the invention.

FIG. 7 is a block diagram illustrating a web crawler system, accordingto some embodiments of the invention.

FIG. 8 is a block diagram illustrating a data structure in a domain namedatabase, according to some embodiments of the invention.

FIG. 9 is a block diagram illustrating an alternate data structure in adomain name database, according to some embodiments of the invention.

FIG. 10 is a flowchart illustrating a process for using a preferreddomain name when indexing documents, according to some embodiments ofthe invention.

FIG. 11 is a flowchart illustrating a process for enabling a websiteowner to select a preferred domain name, according to some embodimentsof the invention.

FIGS. 12, 13, and 14 are schematic illustrations of a GUI for managingdomain names, according to some embodiments of the invention.

FIG. 15 is a block diagram illustrating a data structure in a registeredowner database, according to some embodiments of the invention.

FIG. 16 is a block diagram illustrating an alternate data structure in asite owner verification database, according to some embodiments of theinvention.

FIGS. 17 and 18 are flowcharts illustrating a process for verifyingwebsite ownership, according to some embodiments of the invention.

FIGS. 19 and 20 are schematic illustrations of a GUI for managing siteownership verification, according to some embodiments.

FIG. 21 is a block diagram illustrating a data structure in a crawl ratedatabase, according to some embodiments.

FIGS. 22 and 23 are flowcharts illustrating a process for controllingcrawl rate, according to some embodiments.

FIGS. 24 and 25 are schematic illustrations of a GUI for controllingcrawl rate, according to some embodiments.

Like reference numerals refer to corresponding parts throughout thedrawings.

DESCRIPTION OF EMBODIMENTS

A web server of a website generates a sitemap of URLs (UniversalResource Locators) or URIs (Universal Resource Identifiers) that may becrawled by a web crawler. The sitemap may also include metadataassociated with the URLs and/or URIs included in the sitemaps. The webserver sends a notification to a remote computer associated with a webcrawler. In this context the web server may be considered to be theclient and the web crawler is considered to be the server in aclient-server relationship. The remote computer accesses the sitemap anduses the information included within the sitemap to identify documentsstored at the web server to include in a crawl.

In context of search engines and network crawlers, the term “crawl”means to download and process documents so as to build an index or otherlisting of documents. “A crawl” is an iteration of a crawl process,during which a set of documents are downloaded and processed. The term“crawl” sometimes also means identifying and processing links in thedownloaded documents so as to build a link map or other representationof links between the crawled documents. Typically, the purpose of acrawl is to compile the information in a set of documents for a searchengine, thereby enabling the search engine to identify documentssatisfying search queries.

FIG. 1 is a block diagram illustrating a website 100, according to someembodiments of the invention. The website 100 includes a website filesystem 102, sitemap generator control parameters 104, a sitemapgenerator 106, a sitemap update module 108, a sitemap notificationmodule 110, sitemaps 114, and sitemap indexes 112. The file system 102may be implemented in some embodiments using any of a number of filesystems, including distributed file systems in which files are stored onmultiple computers. In other embodiments, the file system 102 may beimplemented using a database or search engine that produces documents inresponse to queries. It should be appreciated, however, that FIG. 1 isintended more as functional description of the various features whichmay be present in a website than as a structural schematic of theembodiments described herein. In practice, and as recognized by those ofordinary skill in the art, items shown separately could be combined andsome items could be separated. For example, some items shown separatelyin FIG. 1 could be implemented on single servers and single items couldbe implemented by one or more servers. As recognized by those ofordinary skill in the art, a website may be implemented on a singleserver, such as a web server, or on a plurality of servers, such as aplurality of web servers. The actual number of servers used to implementa website server and how features are allocated among them will varyfrom one implementation to another, and may depend in part on the amountof data traffic that the system must handle during peak usage periods aswell as during average usage periods. For convenience of explanation,websites will be described below as if they are implemented on a singleweb server.

The website file system 102 organizes the documents that are stored atthe web server. A document stored at the website may be anymachine-readable file that includes text, graphics, video, audio, etc.,or any combination thereof. Examples of documents that may be stored ata website include, without limitation, web pages, images, video files,audio files, Portable Document Format (PDF) files, plain text files,executable files, presentation files, spreadsheets, word processordocuments, and so forth.

The documents stored at the website 100 may be organized in a hierarchalstructure. That is, the documents are organized into a tree of nesteddirectories, folders, or paths (hereinafter the “directory tree”). Thedirectory tree includes a root directory/folder/path, and the root mayhave subdirectories/sub-folders/subpaths nested within. Thesubdirectories/sub-folders/subpaths may also have furthersubdirectories/sub-folders/subpaths nested within, thus forming adirectory tree. Each document is stored in a directory/folder/path inthe directory tree. Each directory/folder/path and each document is anode in the tree. The file system also stores metadata associated withthe documents, such as a last modification date, a last access date,document permissions, and the like. In some embodiments, the file systemmay also include a database of documents and associated metadata.Documents in the database may be accessed by executing a query of thedatabase as well as, or instead of, traversing the directory tree.

Each document stored at the website may be identified and/or located bya locator. In some embodiments, the locator is the Uniform ResourceLocator (URL) of the document. In some other documents, alternativemanners of identification (e.g., URIs) or addressing may be used. TheURL of a document may be derived from its location in the file system.The URL of a document may be based on the directory/folder/path, or thelocation in a database, or on the query used to retrieve the documentfrom the database in which the document is stored. That is, eachdocument in a directory/folder/path or a database location may be mappedto an URL. In some embodiments, the URLs may be used by computersexternal to the website, such as remote computers associated with webcrawlers, to access the documents in the file system that are open toexternal access. For convenience of explanation, the document locatorsare described below as if they are URLs.

The sitemap generator 106 generates sitemaps and, optionally, one ormore sitemap indexes of the website. The sitemaps, further details ofwhich are described below, may be used by web crawlers to schedule itscrawls of documents stored at the web server. Sitemap indexes, furtherdetails of which are described below, encapsulate one or more sitemaps.The sitemap index may contain a list of sitemaps. The sitemap generator106 generates sitemaps by accessing one or more sources of documentinformation. In some embodiments, the sources of document informationinclude the file system 102, access logs, pre-made URL lists, andcontent management systems. The sitemap generator may gather documentinformation by simply accessing the website file system 102 andcollecting information about any document found in the file system 102.For instance, the document information may be obtained from a directorystructure that identifies all the files in the file system. The sitemapgenerator 106 may also gather document information by accessing theaccess logs (not shown) of the website. The access logs record accessesof documents by external computers. An access log may include the URLsof the accessed documents, identifiers of the computers accessing thedocuments, and the dates and times of the accesses. The sitemapgenerator 106 may also gather document information by accessing pre-madeURL lists (not shown). The pre-made URL lists list URLs of documentsthat the website operator wishes to be crawled by web crawlers. The URLlists may be made by the website operator using the same format as thatused for sitemaps, as described below.

If the documents in the website are managed via a content managementsystem, the sitemap generator 106 may gather document information byinterfacing with the content management system and accessing theinformation stored within the content management system. Contentmanagement systems are well known in the art and need not be furtherdescribed.

The sitemap generator control parameters 104 include predefinedparameters that control the generation of sitemaps. Further informationregarding the sitemap generator control parameters 104 is describedbelow, in relation to FIG. 3.

The sitemap generator 106 generates sitemaps 114 and possibly one ormore sitemap indexes 112. The sitemap 114 and sitemap index 112 may begenerated using any suitable format and language. In some embodiments,the sitemap is generated in Extensible Markup Language (XML) format,using predefined XML tags. In some other embodiments, other formats maybe used, including but not limited to plain text files, comma-separatedvalue files, and semicolon-separated value files. For convenience ofdescription, sitemaps and sitemap indexes below are described asformatted using XML.

A sitemap index 112 is a document that lists one or more sitemaps 114.The sitemap generator 106, when generating sitemaps for the website, maygenerate multiple sitemaps, with each sitemap listing a subset of URLsof documents that may be crawled, rather than listing URLs of alldocuments that may be crawled in one sitemap. In such a situation, thesitemap generator 106 may also generate a sitemap index 112 to list themultiple sitemaps and their URLs. A sitemap index may include startingand ending tags (e.g., XML tags such as <sitemapindex> and</sitemapindex>, not shown in the Figures) defining the beginning andend of the sitemap index 112. The sitemap index also includes URLs ofeach sitemap listed in the sitemap index. The sitemap index may alsoinclude optional metadata for respective sitemap URLs in the sitemapindex. For instance, the metadata may include a last modification dateof the respective sitemap. Each sitemap URL and any respectiveassociated metadata are enclosed by starting and ending tags that definethe beginning and end of a sitemap record 114 in the sitemap index 112.

In addition to the list of sitemaps, in some embodiments a sitemap indexmay optionally contain a list of site-specific information 140 (alsocalled “per-site information”) that applies to an entire website. Forexample, a sitemap index may contain a list of time intervals and a rateat which the crawler should crawl the respective website (e.g.,

<crawl_rate from=08:00UTC to=17:00UTC>medium</crawl_rate>

<crawl_rate from=17:00UTC to=8:00UTC>fast</crawl_rate>).

In other examples, a sitemap index contains geographic informationidentifying a geographic location associated with the website (e.g.,<location>latitude, longitude</location>), and/or it may containlanguage information identifying one or more languages supported by orotherwise associated with the respective website (e.g.,<language>German</language>). In some embodiments, per-site informationmay also be present in the sitemaps references in a sitemap index file.If both the sitemap index and a referenced sitemap contain per-siteinformation for the same property (e.g., crawl rate), then the valuespecified in the sitemap overrides the value specified in the sitemapindex. In other embodiments, per-site information may be specified in asitemap index or sitemap using syntax other than the examples givenhere.

In one embodiment, the sitemap generator 106 of a website generates anew sitemap at regular intervals, such as daily or weekly. Each newsitemap generated, after a first (starting point) sitemap, only listsURLs that are new or modified since the prior sitemap was generated(i.e., have a creation date or modification date after the date that thelast sitemap was generated). The term “date” is used here to mean dateand time, and may be represented by a timestamp, such as an ISO 8601compatible timestamp using UTC (coordinated universal time). In theseembodiments, the sitemap index for the website lists all the sitemapsgenerated for the website. Optionally, a new starting point sitemap maybe generated by the sitemap generator at larger intervals (e.g., weeklyor monthly) than the intervals at which the update sitemaps aregenerated. Each time a new sitemap is generated and added to the sitemapindex, a notification is sent to one or more search engines or crawlers.

A sitemap 114 is a document that lists the URLs of documents in awebsite that may be crawled by a web crawler. A sitemap 114 includes alist of URLs and, optionally, additional information, such as metadata,for respective listed URLs. A sitemap 114 may include starting andending tags 116 that define the beginning and end of the sitemap. Thesitemap includes one or more URL records 118. The beginning and end ofeach URL record 118 are defined by a starting tag 120 and an ending tag130. Each URL record 118 includes the URL 122 of a document that may becrawled. A URL record 118 may also include optional metadata associatedwith the respective URL. The optional metadata may include one or moreof the following: a last modification date 124 of the document specifiedby the URL, a change frequency 126 (also called the update rate) of thedocument specified by the URL, a document title 127, a document author129, and a priority 128 of the document specified by the URL. The changefrequency 126 and priority 128 may be specified by the website operator.

The change frequency 126 is a descriptor of how often a document'scontent is expected to change. The descriptor is one of a predefined setof valid descriptors. In some embodiments, the set of change frequencydescriptors includes “always,” “hourly,” “daily,” “weekly,” “monthly,”“yearly,” and “never.” The change frequency 126 provides a hint to thecrawler as to how often the document changes and the crawler can use thehint to schedule crawls of the document accordingly. A crawler, however,may crawl the document in a way that is inconsistent with the specifiedchange frequency. For example, a crawler may crawl a document marked as“hourly” less frequently than a document marked as “yearly.” The actualcrawl frequency of a document may be based on the document's importance(as represented by a score, such as PageRank), actual observed changesin the document (or lack thereof) as observed by the crawler, and otherfactors, as well as the change frequency specified in a sitemap.

The priority 128 is a value that specifies the relative priority of thedocument identified by the URL 122. The priority 128 may be the priorityrelative to other documents listed in the same sitemap 114, relative toother documents stored in the same web server as the document, orrelative to all documents in the website. In some embodiments, the rangeof priority values is 0.0 to 1.0, inclusive, with 0.5 as the defaultvalue, 0.0 as the lowest relative priority, and 1.0 as the highestrelative priority. In some other embodiments, other priority scales,such as 0 to 10, may be used. The priority may be used by a crawler todetermine which documents in the website should be crawled first. Thecrawler may ignore or modify the priority values in a sitemap when thosepriority values fail to meet predefined criteria (e.g., a requirementthat the priority values in a sitemap or set of sitemaps for a websitehave a predefined average value, such as 0.5). In some embodiments, thepriority may also be used when indexing documents.

The sitemap generator 106 may also interact with a sitemap update module108 and a sitemap notification module 110. The sitemap notificationmodule 110 sends a notification to a remote computer associated with aweb crawler whenever a new or updated sitemap is available at thewebsite. The notification includes the URL of the sitemap, so that theremote computer can access the sitemap. If the website uses sitemapindexes, the notification, in some embodiments, includes just the URL ofthe sitemap index. The remote computer accesses the sitemap index andidentifies the URLs of the sitemaps from the sitemap index. In someother embodiments, the notification may include the actual sitemapindex, in which case the remote computer need not access the sitemapindex at the website.

The sitemap update module 108 may generate a differential sitemap basedon a difference between a previously generated sitemap and a currentsitemap. Further information regarding differential sitemaps isdescribed below, in relation to FIG. 6.

FIG. 2 is a block diagram illustrating a website server 200, accordingto some embodiments of the invention. The website server 200 (or “webserver”) typically includes one or more processing units (CPU's) 202,one or more network or other communications interfaces 204, memory 210,and one or more communication buses or signal lines 212 forinterconnecting these components. The website server 200 optionally mayinclude a user interface 205, which may comprise a display device,mouse, and/or a keyboard. The memory 210 includes high-speed randomaccess memory, such as DRAM, SRAM, DDR RAM or other random access solidstate memory devices; and may include non-volatile memory, such as oneor more magnetic disk storage devices, optical disk storage devices,flash memory devices, or other non-volatile solid state storage devices.Memory 210 may optionally include one or more storage devices remotelylocated from the CPU(s) 202 (e.g., network attached storage). In someembodiments, the memory 210 stores the following programs, modules anddata structures, or a subset thereof:

-   -   an operating system 214 that includes procedures for handling        various basic system services and for performing hardware        dependent tasks;    -   a network communication module 216 that is used for connecting        the website server 200 to other computers via the one or more        communication network interfaces 204 and one or more        communication networks, such as the Internet, other wide area        networks, local area networks, metropolitan area networks, and        so on;    -   a sitemap generation module 106 that generates sitemaps;    -   sitemap control parameters 104 that control or guide sitemap        generation;    -   a sitemap index 112 that lists URLs of sitemaps stored at the        website server 200;    -   one or more sitemap(s) 114 that list URLs of documents that may        be crawled;    -   a website file system 102 that stores and organizes documents;    -   a domain name database 222;    -   a registered owner database 224;    -   a site owner verification database 226, discussed below with        reference to FIGS. 15-16;    -   a crawl rate database 228, discussed below with reference to        FIG. 21;    -   a domain name module 230;    -   a site owner verification module 232, discussed below with        reference to FIGS. 17-20; and    -   a crawl rate control module 234, discussed below with reference        to FIGS. 21-25.

Each of the above identified elements may be stored in one or more ofthe previously mentioned memory devices, and corresponds to a set ofinstructions for performing a function described above. The aboveidentified modules or programs (i.e., sets of instructions) need not beimplemented as separate software programs, procedures or modules, andthus various subsets of these modules may be combined or otherwisere-arranged in various embodiments. In some embodiments, memory 210 maystore a subset of the modules and data structures identified above.Furthermore, memory 210 may store additional modules and data structuresnot described above.

Although FIG. 2 shows a “website server,” FIG. 2 is intended more asfunctional description of the various features which may be present in aset of servers than as a structural schematic of the embodimentsdescribed herein. In practice, and as recognized by those of ordinaryskill in the art, items shown separately could be combined and someitems could be separated. For example, some items shown separately inFIG. 2 could be implemented on single servers and single items could beimplemented by one or more servers. The actual number of servers used toimplement a website server and how features are allocated among themwill vary from one implementation to another, and may depend in part onthe amount of data traffic that the system must handle during peak usageperiods as well as during average usage periods.

FIG. 3 is a block diagram illustrating a data structure for storingsitemap generator control parameters, according to some embodiments ofthe invention. The sitemap generator control parameters 104 control thegeneration of sitemaps and sitemap indexes. Each of the parameters maybe specified by the operator of the website. The parameters may includeone or more of the following:

-   -   one or more sitemap base URLs 302, which specifies the        location(s) from which the sitemaps may be accessed by remote        computers associated with web crawlers;    -   file path to URL mapping(s) 304, which map        directories/paths/folders or database locations in the file        system 102 to externally accessible URLs (an exemplary path to        URL mapping is P:/A/B/*.*>www.website.com/qu/*.*);    -   URL exclusion pattern(s) 306, which specify classes of URLs that        are to be excluded from inclusion in sitemaps (e.g., an        exclusion pattern of “www.website.com/war.pr1” would indicate        that all “pr1” files in the “/wa” portion of www.website.com are        to be excluded from the sitemap(s));    -   URL pattern(s) with update rates 308, which specify classes of        URLs and update rates (change frequencies) for respective URL        classes (e.g., www.website.com/qu/a*.pdf>daily would indicate        that the files meeting the specified patterns are expected to be        updated daily.    -   notify URL(s) 310, which specify the URLs of remote computers        associated with web crawlers to which new sitemap notifications        may be transmitted;    -   pointer(s) to URL list(s) 312, which point to pre-made URL        lists;    -   pointer(s) to URL access log(s) 314, which point to URL access        logs;    -   pointer(s) to directory or directories 316, which point to        directories/folders/paths or database locations in the file        system 102; and    -   (optional) preferred crawl time(s) 318, which specifies        preferred times of the day for web crawlers to crawl the        website. In some embodiments, blackout periods during which the        web crawler should not crawl the website may be specified.

It should be appreciated that the parameters listed above are merelyexemplary and that additional and/or alternative parameters may beincluded.

FIG. 4 is a flow chart illustrating a process for generating a sitemap,according to some embodiments of the invention. As described above, asource of information about documents stored on the website is theaccess logs of the website. The access logs of the website are accessed(402). The access logs may be found by following pointers 314 to URLaccess logs. The access logs are scanned for non-error URLs (404).Non-error URLs are URLs that properly specify an existing and accessibledocument. Thus, for example, a URL for a document that is no longer onthe website may be deemed an error URL. A list of URLs is generated(406). The list includes the non-error URLs found in the access logs.The list optionally may also include document popularity informationderived from the access logs. The document popularity information may bedetermined based on the numbers of accesses each non-error URL has. Thedocument popularity information serves as an additional hint of whichdocuments are to be given a higher priority during crawling (e.g.,scheduled to be crawled first, or more likely to be crawled than lowerpriority documents), based on which documents are in high demand (i.e.,are accessed more often).

After the list of URLs is generated, the list may optionally be filteredfor excluded URLs (410). The URL exclusion patterns 406 from the sitemapgenerator control parameters 104 may be used as the filter that isapplied to the list of URLs (408). Alternately, URL exclusion patternsmay be obtained elsewhere, or permanently encoded in a customizedsitemap generator for the website. URLs in the list that match any ofthe URL exclusion patterns are removed from the list.

Optional update rate information may be added to the list of URLs, forthe respective URLs in the list (412). In some embodiments, the updaterates may be obtained from the sitemap generator control parameters 104,or more particularly, the URL pattern(s) with update rates 308 (408).

Last modification dates and times for the respective URLs in the list ofURLs are added (414). The last modification dates may be obtained fromthe file system, which may be a database and/or a directory tree 416, asdescribed above.

In an alternate embodiment, a sitemap strategy object 415 controls thefiltering operation 410, update rate information adding operation 412and the last modification date adding operation 414, using informationobtained from a database 416 and/or the sitemap generator controlparameters 408. In some embodiments, the sitemap strategy objectdetermines which URLs (or URIs) to filter and which attributes to add tospecific URLs (or URIs) by performing a database query on the underlyingdatabase 416.

The sitemap is generated from the resulting list of URLs, including anylast modification date/time information, optional popularityinformation, and optional update rate information that has been includedor obtained for the listed URLs (418). Within the sitemap, the metadatafor the URLs listed in the sitemap comprises the last modificationdate/time information, optional popularity information, and optionalupdate rate.

FIG. 5 is a flow chart illustrating another process for generating asitemap, according to some embodiments of the invention. The process ofFIG. 5 is similar to that of FIG. 4, with the difference being that, inthe process of FIG. 5, the initial source of document information is thefile system database or directory tree (502), rather than access logs. Ascan of the database or a traversal of the directory tree is performed(504). From the database scan or directory tree traversal, a list ofURLs and associated last modification dates are obtained (506). The listmay be optionally filtered for excluded URLs (508), using the URLexclusion patterns from the sitemap generator control parameters as thefilters (512). Optionally, additional metadata, such as document updaterate information associated with the respective URLs in the list of URLsmay be added (510). The update rate information may be taken from thesitemap generator control parameters (512). The sitemap is generatedfrom the list of non-excluded URLs, the last modification dateinformation, and additional information such as the update rateinformation.

In an alternate embodiment, a sitemap strategy object 515 controls thefiltering operation 508 and/or adding metadata 510 to the list of URLsor URIs in the sitemap 514 using information obtained from theunderlying database 502 and/or the sitemap generator control parameters512. In some embodiments, the sitemap strategy object 515 determineswhich URLs (or URIs) to filter and which attributes to add to specificURLs (or URIs) by performing a database query on the underlying database502.

It should be appreciated that the sitemap generation processesillustrated in FIGS. 4 and 5 may be adapted to use alternative sourcesof document information and/or use multiple sources of documentinformation. For example, the sitemap generator may initially extractURLs from one or more pre-made URL lists or from a content managementsystem associated with the website. Regardless of the source from whichthe URLs are extracted, the sitemap generator may collect documentmetadata from as many of the sources of document information as needed.For example, the sitemap generator may extract URLs from pre-made URLlists, obtain the last modification dates from the file system andobtain document popularity information from the access logs. Anysuitable combination of sources of document information may be used togenerate the sitemaps.

FIG. 6 is a flowchart illustrating a process for generating adifferential sitemap, according to some embodiments of the invention. Adifferential sitemap is a sitemap that is generated based on adifference between a previously generated sitemap and a current sitemap.The differential sitemap includes URLs that were not included in thepreviously generated sitemap and URLs that were included in thepreviously generated sitemap but which have new or updated metadata. Forexample, a URL with an updated last modification date would be includedin the differential sitemap. The presence of an updated lastmodification date for the URL means that the document at the respectiveURL has been updated since the previously generated sitemap.

A current sitemap (602) and a previously generated sitemap (604) areprocessed by a differential sitemap generator, such as the sitemapupdate module 108 (606). The differences between the two sitemaps areascertained and a differential sitemap is generated (608).

The sitemaps, if used by web crawlers, may lead to greater crawlcoverage, since the sitemaps may include documents, such as documentsthat are accessible only by a database query, that are not accessible byfollowing links. The sitemaps may also provide last modification dates.Web crawlers may use the last modification dates to determine if adocument has changed, and may thereby avoid crawling documents whosecontents have not changed. The use of sitemaps to avoid crawlingunchanged documents can make web crawlers and network crawlerssignificantly more efficient. The sitemaps also include information fromwhich web crawlers may determine which documents to crawl first and howmuch load to put on the web server during crawling. This, too, may helpconserve network resources.

FIG. 7 is a block diagram illustrating a web crawler system 700,according to some embodiments of the invention. The web crawler system700, which may be a part of and/or associated with a search engine,crawls locations corresponding to documents stored in web servers. Asdiscussed above, a document stored at the website may be anymachine-readable file that includes text, graphics, video, audio, etc.,or any combination thereof.

The sitemap crawler 705 accesses sitemaps generated by websites or webservers. The sitemap crawler 705 receives sitemap notifications. Thesitemap notifications 730 are received from web servers or websites thathave documents available for crawling. A notification from a web serveror website informs the sitemap crawler that one or more sitemaps listingURLs of documents that may be crawled are available for access. Thenotification may include the URL of a sitemap, or the URLs of two ormore sitemaps. The notification may include the URL of a sitemap index,or it may include the content of a sitemap index. In some embodiments,the notification may include the sitemap index (112, FIG. 1) or the fullsitemap. The sitemap crawler 705 may access the sitemap index at thesitemap index URL to learn the URLs of the sitemaps and then access thesitemaps.

The sitemap crawler 705 accesses sitemaps from web servers or websitesand may store copies of the accessed sitemaps in a sitemap database 732.The sitemap database 732 stores the sitemaps and information associatedwith the sitemaps, such as the web servers and/or websites with whichthe sitemaps are associated, the last modification dates of thesitemaps, and update rate information associated with the sitemaps.

Accessed sitemaps are provided to a sitemap processing module 734 forprocessing. The sitemap processing module 734 processes the sitemaps andidentifies the URLs and associated metadata 736. The sitemaps are asource of URLs and associated metadata information for the URL scheduler702. In some embodiments, an optional, additional source of URLs andassociated metadata is direct submission 703 by users.

The URL scheduler 702 determines which URLs will be crawled in eachcrawling session. The URL scheduler 702 may store that information inone or more data structures (not shown), such as a set of list datastructures. In some embodiments, the URL scheduler 702 allocates URLs tosegments of the data structure, where the segments correspond to thecrawl sessions. In these embodiments, the URL scheduler 702 alsodetermines which URLs within each segment are to be crawled. In someembodiments, there may be a number of URL schedulers 702, which are runprior to each segment being crawled. Each scheduler 702 is coupled to acorresponding URL manager 704, which is responsible for managing thedistribution of URLs to URL server 706. Alternately, each URL scheduler702 may be coupled to two or more of the URL managers, enabling the URLdistribution function for each crawl session to be spread over multipleURL managers. The URL schedulers 702 are adapted to receive URLs andmetadata 736 extracted from sitemaps.

A controller 701 selects a segment for crawling. The selected segment isreferred to hereinafter as the “active segment.” Typically, at the startof each session, the controller 701 selects a different segment as theactive segment so that, over the course of several sessions, all thesegments are selected for crawling in a round-robin manner.

A query-independent score (also called a document score) is computed foreach URL by URL page rankers 722. The page rankers 722 compute a pageimportance score (sometimes called a document importance score) for agiven URL. In some embodiments, the page importance score is computed byconsidering not only the number of URLs that reference a given URL butalso the page importance score of such referencing URLs. Page importancescore data is provided to URL managers 704, which pass a page importancescore for each URL to URL server 706, robots 708, and content processingservers 710. One example of a page importance score is PageRank, whichis used the page importance metric used in the Google search engine. Anexplanation of the computation of PageRank is found in U.S. Pat. No.6,285,999, which is incorporated by reference herein in its entirety asbackground information. In some embodiments, information from thesitemaps may be incorporated into the computation of the page importancescore. An example of sitemap information that may be incorporated intothe page importance score is the priority 128.

From time to time, the URL server 706 requests URLs from the URLmanagers 704. In response, the URL managers 704 provide the URL server706 with URLs obtained from the data structure. The URL server 706 thendistributes URLs from the URL managers 704 to crawlers 708 (hereinafteralso called “robots” or “bots”) to be crawled. A robot 708 is a serverthat retrieves documents at the URLs provided by the URL server 706. Therobots 708 use various known protocols to download pages associated withURLs (e.g., HTTP, HTTPS, Gopher, FTP, etc.). According to certainembodiments, a crawl rate control module 742 sends crawl rateinformation for a specified website to the per-site information database740. In some embodiments, a robot 708 retrieves, from the per-siteinformation database 740 crawl rate and/or crawl interval informationfor a specified website, and then uses the retrieved information tocontrol the rate at which pages associated with the URLs are accessed ordownloaded by robot 708 from the website. In other embodiments, the URLserver 706 retrieves the crawl rate information for a specified websitefrom the per-site information database 740 and distributes the crawlrate information to one or more robots. According to certainembodiments, crawl rate may be controlled by a site owner as describedin greater detail herein with reference to FIGS. 21-25.

Pages obtained from URLs that have been crawled by robots 708 aredelivered to content processing servers 710, which perform a number oftasks. In some embodiments, these tasks include indexing the content ofthe pages, generating records of the outbound links in the pages,detecting duplicate pages, and creating various log records to recordinformation about the crawled pages. In one embodiment, these logrecords are stored in log files, including link logs 714, status logs712, and other logs 716. The link logs 714 include a link record foreach document obtained from a URL by a robot 708 and passed to thecontent processing servers 710. Each link log 714 record identifies allthe links (e.g., URLs, also called outbound links) that are found in thedocument associated with the record and the text that surrounds thelink. The information in the link logs 714 is used by the contentprocessing servers 710 to create link maps 720. The records in the linkmap 720 are similar to records in the link logs 714 with the exceptionthat text is stripped and the records are keyed by a “fingerprint” ofthe normalized value of the source URL. In some embodiments, a URLfingerprint is a 64-bit integer determined by applying a hash functionor other one way function to a URL. The bit-length of the URLfingerprint may be longer or shorter than 64 bits in other embodiments.The records in each link map 720 may optionally be sorted or keyed by afingerprint. The link maps 720 are used by the page rankers 722 tocompute or adjust the page importance score of URLs. In someembodiments, such page importance scores may persist between sessions.

The status logs 712 log the status of the document processing performedby the content processing servers 710. The status logs may include URLstatus information 728 (e.g., whether a document existed at thespecified URL, last modification date information, and update rateinformation). The URL status information may be transmitted to the URLscheduler(s) 702. The URL scheduler(s) may use the URL statusinformation to schedule documents for crawling.

In some embodiments, the content processing servers 710 also createanchor maps 718. The anchor maps 718 maps the “anchor text” inhyperlinks to the URL of the target URLs of the hyperlinks. In documentsthat use HTML tags to implement the hyperlinks, the anchor text is thetext located between a pair of anchor tags. For example, the anchor textin the following pair of anchor tags is “Picture of Mount Everest”:

<A href=“http://www.website.com/wa/me.jpg”>Picture of Mount Everest</A>.

In some embodiments, sitemap-supplied document metadata may also be usedfor creating anchor maps. For example, document metadata such as thedocument title 127 (FIG. 1), document author 129, or documentdescription (not shown) may be used to create the anchor maps. However,it should be appreciated that any field appearing in a sitemap may beincluded in an anchor map.

In some embodiments, the records in an anchor map 718 are keyed by thefingerprints of outbound URLs present in link log 714. Thus, each recordin an anchor map 718 comprises the fingerprint of an outbound URL andthe anchor text that corresponds to the URL in link log 714. Anchor maps718 are used by the indexer(s) 724 to facilitate the indexing of “anchortext” as well as to facilitate the indexing of URLs that do not containwords. For example, consider the case in which the target document at anoutbound URL (e.g., the URL in the above example) is a picture of MountEverest and there are no words in the target document. However, anchortext associated with the URL, “Picture of Mount Everest” is included inan index 726, sometimes called an inverse document index, thereby makingthe target document accessible via a search engine using the index 726.

The anchor maps 718 and other logs 716 are transmitted to indexer(s)724. The indexer(s) 724 use the anchor maps 718 and other logs 716 togenerate index(es) 726. The index(es) are used by the search engine toidentify documents matching queries entered by users of the searchengine.

FIG. 8 is a block diagram illustrating a domain name database 800according to some embodiments of the invention. Domain name database 800includes one or more website records 802, each of which stores domainname information (and possibly other information as well) for arespective website. All the verified domain names associated with arespective website are considered to be equivalent domain names in thatany of the verified domain names can be used as the domain name portionof a webpage address or URL for addressing any webpage of the website.The website owner or manager, however, may prefer that a search engineindex all pages of the website using a single, preferred domain name,even though links (to webpages in the website) in various webpages orother documents may use other ones of the website's verified domainnames.

A respective website record 802 includes website information 804 and oneor more domain name preference records 806. Website information 804includes a preferred domain name 808 and optionally, additionalinformation. A respective domain name preference record 806 includes adomain name mapping 810, a verification status 812, a list of verifyingowners 814, and optionally, additional information. Preferred domainname 808 is the current preferred domain name for the websitecorresponding to the website record 802 in which the preferred domainname is stored. Each domain name mapping 810 identifies or specifies arespective domain name that is mapped to the preferred domain name. Thelist of verifying owners 814 identifies the one or more verified ownerswho have provided or confirmed the mapping shown in domain name mapping810. As a non-limiting example, assume that A, B, C and X are equivalentdomain names for a website. Further assume, the selected preferreddomain name is X. Domain name mapping 810 of domain name preferencerecord 806-1 may show the mapping of A→X. Similarly, domain name mapping810 of domain name preference record 806-2 may show the mapping of B→X,etc. If at least one verifying owner from the list of verifying owners814 is currently verified, then verification status 812 shows that thedomain name mapping 810 is verified as valid. If no verifying owner fromthe list of verifying owners 814 is currently verified, thenverification status 812 shows that the domain name mapping 810 is notverified and is invalid. Further, according to certain embodiments, adetermination is made as to whether the domain name mapping that isprovided by the one or more verified owners is an appropriate mapping.For example, it is determined whether the content at the respectivewebsites associated with the equivalent domain names as specified by themapping are identical. As another non-limiting example, a determinationmay be made as to whether a “301 redirect” or a “302 redirect” has beenset up for web pages from one domain name to an equivalent domain nameas defined in the domain name mapping. According to certain embodiments,the system that implements or maintains the domain name database 800ensures that the domain name mappings do not contain cycles and/orchains. For example, the mappings A→X, X→Y are not allowed to coexist.Mappings such as A→X, X→Y, Y→A are also not allowed to coexist. However,according to certain other embodiments, the domain name mappings cancontain chains, but not cycles.

FIG. 9 is a block diagram illustrating an alternate data structure for adomain name database 900, according to some embodiments of theinvention. The domain name database 900 includes one or more websiterecords 902. Website record 902 includes website information 904 and oneor more name records 906 that correspond to one or more equivalentdomain names for a given website. A respective name record 906 includesa domain name or domain name identifier 908, a preferred flag 910, averification status 912, a list of verifying owners 914, and optionally,additional information. If the preferred flag 910 is set for a givendomain name, then that domain name is the preferred domain name for thewebsite corresponding to the website record 902 in which the preferredflag 910 is stored. The list of verifying owners 914 shows the list ofverified owners that have identified or confirmed the domain name 908 asthe preferred domain name. If at least one verifying owner from the listof verifying owners 914 is currently verified, then verification status912 shows that the domain name 908 is a currently verified domain namefor the website. If no verifying owner from the list of verifying owners914 is currently verified, then verification status 912 shows that thedomain name 908 does not qualify as a verified domain name for thewebsite.

According to certain embodiments, a website owner can select a preferreddomain name for indexing documents of his or her website. For purposesof explanation, assume that a website has two URLs that point to thesame document on the website. The two URLs may be www.domain.com/p1.htmland domain.com/p1.html. A search engine may not assume thatwww.domain.com/p1.html and domain.com/p1.html point to the samedocument. Further, even if the search engine determines thatwww.domain.com/p1.html and domain.com/p1.html point to the samedocument, the search engine does not know which domain name is preferredby the website owner for indexing the document of the website. Asanother non-limiting example, a website may use several equivalentdomain names in the URLs associated with the website. For example,domain1.com, domain2.com, and shortcutdomain.com may all be equivalentto domain.com. In other words, the URLs domain1.com/P1.html,domain2.com/P1.html, shortcutdomain.com/P1.html and domain.com/P1.htmlall point to the same document (document P1.html) in the website. Inthis example, document P1.html represents any document in the website.During indexing of documents of such a website, a search engine mayindex document P1 as if it were several documents. Thus, the rankingvalue (and/or other metadata) of document P1 is diluted. Further, if thesearch engine had knowledge that the URLs domain1.com/P1.html,domain2.com/P1.html, shortcutdomain.com P1.html and domain.com/P1.htmlpoint to the same document, and that domain.com is the preferred domainname, the URLs domain1.com/P1.html, domain2.com/P1.html,shortcutdomain.com/P1.html can be rewritten to domain.com/P1.html beforecommencing crawling of the website. As a consequence, the search enginecrawls fewer documents and significant bandwidth savings may berealized.

According to certain embodiments, a mechanism may be provided to enablea website owner to specify a preferred domain name. Some non-limitingexamples of such a mechanism include a user interface, meta-tags and afile stored in the website and having a predefined name (e.g.,robots.txt) to enable the website owner to specify a preferred domainname. As another non-limiting example, a predetermined protocol may beused to specify the preferred domain name. As another feature of someembodiments, the website owner may change the preferred domain name atany time. According to certain embodiments, the user specifying thepreferred domain name is verified as a valid website owner. Instructionsto use a domain name selected by a verified website owner as thepreferred domain name may receive more weight than similar instructionsfrom a non-verified user, according to some embodiments.

FIG. 10 is a flowchart illustrating a process for using a preferreddomain name when indexing documents, according to some embodiments ofthe invention. A plurality of domain names including a preferred domainname is associated with a given website (1002). For a document in thewebsite that has a specified URL, the specified URL is rewritten to anew URL that includes the preferred domain name (1004). For example,during a web crawl by a search engine's web crawler, the URL in a link(found in a previously crawled document) is rewritten to a new URL,thereby replacing the domain name of the URL from a first domain name tothe preferred domain name of a respective website. Metadata for thedocument is generated using the re-written URL (1006). A non-limitingexample of metadata for the document is page rank (sometimes written as“PageRank”). In addition, the document is indexed using the rewrittenURL (1008). In some embodiments, indexing the document produces entriesin the inverse index of a search engine. The inverse index's entriescorresponding to the indexed document reference the rewritten URL. As aresult, when the search engine returns a search result that includes thedocument, the URL of the document in the search result is the rewrittenURL.

FIG. 11 is a flowchart illustrating a process for enabling a websiteowner to select a preferred domain name, according to some embodimentsof the invention. A user is provided with a list of verified domainnames that are stored in a domain name data store that is associatedwith the website (1102). The user is also provided with a mechanism,such as a user interface, to specify the preferred domain name (1104).If the domain specified by the user is from the list of verified domainnames (1106—Yes), then the specified domain name is accepted as thepreferred domain name for rewriting URLs and metadata of documents ofthe website (1110). If the specified domain name is not from the list ofverified domain names (1106—No), then it is determined if the user ownsthe domain name specified by the user as the preferred domain name(1108). If it is determined that the user owns the domain name specifiedby the user (1108—Yes), then the user specified domain name is acceptedas the preferred domain name for rewriting URLs and for generatingmetadata for documents of the website. If, however, it is determinedthat the user does not own the domain name specified by the user(1108—No), then the user is asked to specify another domain name (1112)and the process may resume at operation 1106.

According to certain embodiments, if the specified domain name is notfrom the list of verified domain names, then verification is performedon the specified domain name. Upon successful verification, thespecified domain name is added to the list of verified domain names, andthus can be subsequently selected as a preferred domain name by usingthe process illustrated in FIG. 11, for example.

According to certain embodiments, the requests for preferred domainnames by multiple users of a given website are analyzed to ensure thatthe requested domain name mappings do not result in chains and/or cyclesas described herein with reference to FIG. 8. According to certain otherembodiments, domain name mappings that result in chains are accepted bythe system. For example, for the domain name mapping A→X, X→Y, thepreferred domain name is Y.

FIG. 12 illustrates a GUI 1200 for managing domain names for a specifiedwebsite. According to certain embodiments, a graphical user interfacesuch as GUI 1200 is presented to a user to show the user the equivalentdomain names for a specified website and to enable the user to select apreferred domain name. GUI 1200 shows:

-   -   instructions 1202 for using GUI 1200;    -   selection button 1204 for selecting a first domain name as the        preferred domain name. In this example, it is assumed that there        are only two equivalent domain names for the specified website;    -   selection button 1206 for selecting a second domain name as the        preferred domain name;    -   selection button 1208 for electing not to specify a preferred        domain name; and    -   selection button 1210 to activate the user's selection using GUI        1200.

GUI 1200 only shows two equivalent domain names for a specified website.However, it is understood by one skilled in the art, that a specifiedwebsite may have a two or more equivalent domain names.

FIG. 13 shows a GUI 1300 that also is associated with managing domainnames for a specified website. Upon activating the user's selection of apreferred domain name as described with reference to FIG. 12 herein, GUI1300 shows confirmation information 1302 of the preferred domain nameselected by the user. GUI 1300 may optionally include additionalinformation 1304 such as a date when the preferred domain name was set.Further, GUI 1300 provides instructions 1306 for clearing the currentdomain name preference by selecting button 1308 to clear the preference.

FIG. 14 illustrates another non-limiting example of a preferred domainname GUI 1400. GUI 1400 shows domain name information 1402 explainingthe role of a preferred domain name in the context of indexing aspecified website. GUI 1400 also shows instructions 1404 for selecting apreferred domain name. Further, GUI 1400 provides a pull down list 1406that lists a plurality of domain names associated with the specifiedwebsite. A user can select a preferred domain name from list 1402 andthen select the “ok” button 1408 to activate the selection. According tocertain embodiments, the preferred domain name specified by the user isstored in a domain name database, such as domain name database 800 asdescribed herein. For example, the preferred domain name selected by theuser using either GUI 1300 or GUI 1400 may be stored as preferred domainname 808 for a specified website record 802. Further, once the preferreddomain name is selected, the respective domain name preference record806 of domain name database 800 is modified to store the mappinginformation for mapping a respective equivalent domain name to thespecified preferred domain name in domain name mapping 810.

According to certain embodiments, a user may be verified as a validowner of the website. A specified website may have one or more verifiedowners. A verified owner of a website may select a preferred domain namefor the website in a manner as previously described herein. Further, averified owner may perform other functions such as controlling a crawlrate for the website as described in greater detail herein withreference to FIGS. 21 through 25. Verification of website ownership isdescribed in greater detail with reference to FIGS. 15 through 20,herein.

For a respective user, the system stores information such as the variouswebsites for which the user is verified as an owner, the time when theverification occurred, and the manner by which the user was verified.FIG. 15 is a block diagram illustrating a registered owner database1500, according to some embodiments of the invention. The registeredowner database 1500 includes one or more user records 1502. According tocertain embodiments, a respective user record 1502 includes userinformation 1504, and one or more site records 1506. In someembodiments, a respective site record 1506 includes the site URL 1508, alocation 1510 of the verification tag and/or the verification file, atimestamp 1512 associated with the verification of the user, theverification status 1514 of the user, and optionally, additionalinformation. Site URL 1508 is the URL of the website for which the useris verified as one of the owners.

According to certain embodiments, the system provides a verification tagand/or a verification file that website owners can store on theirrespective websites. If a verification tag is used, the verification tagmay be stored, for example, in a header of the home page of the website.Alternately, the verification tag may be stored in the website in a filehaving a predefined name (e.g., robots.txt or any other suitable filename). If a verification file is used, the verification file may bestored in the website.

According to some embodiments, each verification tag and/or verificationfile is specific to a respective owner. For example, in someembodiments, the verification tag for a respective website owner mayinclude a verification value that is generated by (or on behalf of) thesearch engine and that is unique to the website owner. In one example,the verification value is produced by applying a one-way hash functionto a name of the website owner concatenated with a seed value or othervalue. By maintaining secrecy with respect to the one-way hash functionand/or the seed value or other value, attempts to generate non-authenticverification tags may be thwarted. In embodiments that use averification file for verifying a respective website owner, theaforementioned verification value may be used as the name (or as aportion of the name) of the verification file.

Further, in some embodiments, the content of a verification tag or thename of a verification file may be produced in a manner that istransparent to the user and yet still secure. For example, the contentof the verification tag or the name of the verification file can bedigitally signed in a secure manner, using any appropriate digitalsignature methodology. The use of digital signature enables theverification tag or verification file to be authenticated by otherusers, including the search engine. Alternately, the content of theverification tag or the name of the verification file can be encryptedusing public-private key encryption, which also allows authentication ofthe verification tag or verification file.

According to some embodiments, for a specified website that the systemis crawling, the system stores information such as a list of users thatare verified as owners of the specified website, the time when theverification occurred, and the manner by which each user was verifiedfor the specified website. FIG. 16 is a block diagram illustrating asite owner verification database 1600, according to some embodiments ofthe invention. The site owner verification database 1600 includes one ormore site records 1602. A respective site record 1602 corresponds to arespective website that the system may crawl. In some embodiments, asite record 1602 includes site URL 1604, and one or more user records1606. Site URL 1604 is the URL associated with the respective website.User record 1606 includes a user identification such as user name oruser ID 1608, a location 1610 of the verification tag and/or theverification file, a timestamp 1612 associated with the verification ofthe user, the verification status 1614 of the user, and optionally,additional information.

FIG. 17 is a flowchart illustrating a process for verifying ownershiprights of a website, according to some embodiments of the invention.Owners-information that is associated with currently verified owners ofthe website is stored (1702). As a non-limiting example,owners-information may include a list of verification tags and/orverification files associated with each of the respective owners of thewebsite. The list of verification tags and/or verification files may bestored either in verification tag/file location 1510 or 1610 of FIGS. 15and 16 respectively, for example. One or more documents in the websiteare indexed using the indexing information received from one or more ofthe currently verified owners of the website (1704). At least a portionof the owners-information is provided to a respective one of thecurrently verified owners (1706). In response to a request from therespective one of the currently verified owners, the currently verifiedowners are re-verified (1708). Such a re-verification includes revokingthe ownership rights of previously verified owners whose ownershiprights have expired or terminated. In particular, if the verificationtag or verification file of a “currently” verified owner (i.e., apreviously verified owner) is not found by the server performing theverification process 1700, then the ownership rights of that owner arerevoked, for example by marking the verification status 1514 (or 1614)of the user as “unverified”. Typically, the verification tag orverification file of the previously verified owner would not be foundbecause the verification tag or verification file has been deleted fromthe website.

FIG. 18 is a flowchart illustrating further details of the process forverifying ownership rights such as details associated with providing atleast a portion of the owners-information to a respective one of thecurrently verified owners. The respective one of the currently verifiedowners is provided with the verification file and/or meta tag thatexists for her account (1802). In other words, the respective one of thecurrently verified owners is provided with the owner-specificverification file and/or meta tag that is specific to her. Further, therespective one of the currently verified owners is provided with acomplete list of verification files and/or meta tags that exist for thespecified website (1804). The list includes verification files and/ormeta tags that correspond to other currently verified owners of thespecified website. The respective one of the currently verified ownerscan modify the list of verification files and/or meta tags to removethose verification files and/or meta tags that correspond to ownerswhose ownership rights have expired or terminated. The respective one ofthe currently verified owners can then request re-verification of ownersbased on the modified list of verification files and/or meta tags. Theowners are re-verified and site owners for whom there is no verificationfile and/or meta tag are invalidated (1806).

Some non-limiting examples of mechanisms for enabling a user to revokeownership rights and request re-verification of ownership rightsregarding a website include a user interface, meta-tags stored at thewebsite, and information stored in a predefined file stored in thewebsite (e.g., a robots.txt file). As another non-limiting example, apredetermined protocol may be used to request re-verification ofownership rights regarding a website.

For purposes of explanation, assume that multiple webmasters M1, M2 andM3 have been verified previously as legitimate owners of a website W.Further assume that the ownership rights of M1 and M3 are terminated,subsequently. Search engines that are scheduled to crawl website W maybe effectively notified of such termination of ownership rights by there-verification process as described herein. As a non-limiting example,webmaster M2 is provided, through an appropriate user interface, with alist of verification tags and/or verification files that currently existfor website W. Also, webmaster M2 is informed of the verification tagand/or verification file that is specific to webmaster M2. Webmaster M2can use the user interface to remove verification tags and/orverification files that are no longer valid. After removal of theverification tags and/or verification files that are no longer valid,webmaster M2 can then request, through the user interface for example, are-verification of the owners of the website W based on the updated listof verification tags and/or verification files.

According to certain embodiments, the system can periodically check thelist of verification tags and/or verification files for updates withoutwaiting for a website owner to request re-verification.

FIGS. 19 and 20 illustrate a non-limiting example of a GUI for enablinga website owner to manage site ownership verification. Site ownerverification GUI 1900 of FIG. 19 includes information 1902 describingthe use of the GUI for performing re-verification of website owners fora specified website, identification 1904 of one or more verificationfiles and/or meta tags that are specific to a respective website ownerwho is using GUI 1900, a list 1906 of verification files and/or metatags that exist for the specified website, and a re-verification button1908. The website owner (also referred to as the “re-verifier”) who isattempting to perform the re-verification operation can edit list 1906to remove verification files and/or meta tags that are no longer valid.Identification 1904 of the one or more verification files and/or metatags that are specific to the re-verifier helps avoid the inadvertentremoval of the re-verifier's own verification files and/or meta tagsduring the re-verification process. When the re-verifier is satisfiedthat the invalid verification files and/or meta tags have been removedfrom list 1906, the re-verifier can activate the re-verification processby selecting re-verification button 1908. According to certainembodiments, upon re-verification, the re-verifier is shown GUI 2000 ofFIG. 20. GUI 2000 includes re-verification information 2002,identification 2004 of one or more verification files and/or meta tagsthat are specific to the re-verifier, a list 2006 of verification and/ormeta tags that exist for the specified website, and a re-verificationbutton 2008. Re-verification information 2002 informs the re-verifierthat the specified website has been re-verified, and may includeinformation stating that: 1) site owners for whom a correspondingverification file and/or meta tag was not found are no longer verifiedfor the specified website, and 2) site owners for whom a correspondingverification file and/or meta tag was found remain verified for thespecified website. Identification 2004 of one or more verification filesand/or meta tags that are specific to the re-verifier reminds there-verifier of his or her verification files and/or meta tags to helpthe re-verifier review list 2006. In reviewing list 2006, if there-verifier is satisfied that only valid site owners remain verified,then no further action is required of the re-verifier and there-verifier may exit GUI 2000. If, however, the re-verifier finds thatsome invalid site owners remain verified, the re-verifier may once againedit list 2006. After editing list 2006, the re-verifier can re-activatethe re-verification process by selecting re-verification button 2008.

According to certain embodiments, a site owner for a specified websitemay control the rate at which crawlers or crawl robots crawl thespecified website. In some embodiments, the control of the crawl ratemay be restricted to verified owners of the root domain of the websitein order to limit the ability of sub-domain and virtual hosting siteowners to affect the portion of the website's bandwidth used by webcrawlers. FIG. 21 illustrates a crawl rate database 2100 used incontrolling crawl rate, according to certain embodiments. As anon-limiting example, per site information database 740 of FIG. 7 mayinclude crawl rate database 2100. Crawl rate database 2100 includes sitecrawl records 2102. Site crawl record 2102 includes site URL 2104, crawlrate limit 2106, crawl data 2108, a list of record pointers 2110, pastutilization value 2112, and optionally, additional elements. Site URL2104 stores the URL of the specified website. Crawl rate limit 2106stores the crawl rate limit that either was originally pre-set by theweb crawler system or that was subsequently specified by one of theowners of the specified website. For example, with the help of a crawlrate control module such as crawl rate control module of FIG. 7, anowner of the website may specify a crawl rate limit at which crawlrobots 708 may crawl the specified website. As described in greaterdetail with reference to FIGS. 23, 24 and 25, the owner may or may notbe allowed to increase the crawl rate limit depending on whether crawlrate limit is a factor in the crawling of the specified website.According to certain embodiments, crawl data 2108 includes statisticaldata 2122 on the number of web pages or documents accessed by the crawlrobots at the specified website during a crawl session, statistical data2124 on the time expended by the crawl robots on each access, andstatistical data 2126 on the number bytes downloaded during the crawlsession. List of log record pointers 2110 point to log records 2120 thatinclude information related to accessing the web pages or documentsduring a crawl session. According to certain embodiments, thestatistical data such as statistical data 2122, 2124 and 2126 are basedon information stored in log records 2120. There may be numerous logrecords corresponding to crawl data captured over a period of time. Pastutilization value 2112 is the highest crawl rate that occurred for thespecified website over a pre-set period of time. In one embodiment, thepre-set period of time corresponds to a pre-set number of the mostrecent crawls of the specified website (e.g., the last 5 to 10 mostrecent crawls of the specified website). According to certainembodiments, the past utilization value 2112 may the maximum number ofpages accessed during a crawl session. Statistical data such asstatistical data 2122, 2124 and 2126 and past utilization informationsuch as past utilization value 2112 may be presented to an owner of thespecified website through an appropriate user interface to aid in crawlrate control, as described in greater detail herein with reference toFIGS. 24 and 25.

FIG. 22 is a flowchart that describes a crawl rate control process 2200,according to certain embodiments. The specified website is crawled inaccordance with a current rate limit (2202). For example, the currentcrawl rate limit may be a limit that is initially set by the websiteserver, such as website server 200, for the specified website andsubsequently re-set by an owner of the specified website. As previouslydescribed, crawl rate limit may be stored at crawl rate limit 2106 incrawl rate database 2100 of FIG. 21. Crawl data associated with thecrawling of the website is stored (2204). For example, crawl data isstored in crawl data 2108 in crawl rate database 2100. A crawl ratecontrol mechanism is presented to a respective owner of the specifiedwebsite including at least a portion of the crawl data to enable therespective owner to select a new crawl rate limit (2206).

FIG. 23 is a flowchart that illustrates further details of crawl ratecontrol as shown in crawl rate control process 2300. According tocertain embodiments, the crawl rate control process includes determiningif the crawl rate limit is a factor in crawling the specified website(2302). For example, crawl rate limit is a factor if the maximum numberof documents (past utilization value) accessed simultaneously by thecrawl robots during a crawl session would be increased but for the crawlrate limit. In another example, the crawl rate limit is a factor if thedifference between the current crawl rate limit and the past utilizationvalue 2112 (or a corresponding rate value) is less than a predefinedpercentage (e.g., ten percent) of the current crawl rate limit. If crawlrate limit is a factor (2302—Yes), the website owner is allowed toselect a faster crawl rate (2304), and as a result, the crawl rate limitfor the specified website is increased (2308). If crawl rate limit isnot a factor (2302—No), the website owner is informed that crawl ratelimit is not a factor. According to certain embodiments, when crawl ratelimit is not a factor, the website owner is not given an option toincrease the crawl rate. According to certain other embodiments, whencrawl rate limit is not a factor, the crawl rate limit is not increaseddespite the selection of a faster crawl rate by the website owner. Insuch a case, the website owner is informed that no change is made to thecrawl rate limit. According to certain embodiments, the website ownercan always choose a slower crawl rate. According to some embodiments,the change in crawl rate (either an increment or decrement in the crawlrate) as specified by the website owner may be applied immediately,including in the middle of a crawl session. In other embodiments, thechange in crawl rate is applied during the next crawl session.

FIG. 24 is a schematic illustration of a crawl rate control GUI 2400according to certain embodiments. GUI 2400 illustrates the case whencrawl rate limit is not a factor in crawling the specified website.Crawl rate control GUI 2400 includes help information 2402 thatdescribes the function of crawl rate in the context of collecting ofdocuments from the specified website for purposes of indexing, forexample. GUI 2400 also includes information 2404 to inform the websiteowner that crawl rate limit is not a factor in crawling the specifiedwebsite. GUI 2400 further includes selection buttons such as a “faster”button 2406 for requesting a faster crawl rate if the website owner isallowed to select a faster crawl rate, a “normal” button 2408 which is arecommended crawl rate, a “slower” button 2410 for requesting a slowercrawl rate, and a “save” button 2412 to save the website owner'sselection of crawl rate. GUI 2400 includes the presentation of a table2414 and a graph 2416 of statistical data. For example, statistical datasuch as statistical data 2122, 2124 and 2126 based on information storedin log records 2120 of FIG. 21 may be used to present data in table 2414and graph 2416. As a non-limiting example, graph 2416 shows the numberof pages or documents accessed during a crawl session over a period ofseveral months for the specified website. In some embodiments, projectedstatistical data is presented to the website owner based on the newcrawl rate selected by the website owner. For example, projectedstatistical data includes expected bandwidth usage and/or expectednumber of pages or documents that may be crawled using the new crawlrate. In some embodiments, such projections may be estimated by revisingrecent statistical data referenced in FIG. 24 in a manner proportionalto the specified change in crawl rate for the specified website.

Similarly, FIG. 25 is a schematic illustration of a crawl rate controlGUI 2500, according to certain embodiments. GUI 2500 illustrates thecase when crawl rate limit is a factor in crawling the specifiedwebsite. Crawl rate control GUI 2500 includes help information 2502 thatdescribes the function of crawl rate in the context of collecting ofdocuments from the specified website for purposes of indexing, forexample. GUI 2500 also includes information 2504 to inform the websiteowner that the website owner may choose a faster crawl rate, if sodesired. GUI 2400 further includes selection buttons such as a “faster”button 2506 for requesting a faster crawl rate, a “normal” button 2508which is a recommended crawl rate, a “slower” button 2510 for requestinga slower crawl rate, and a “save” button 2512 to save the websiteowner's selection of crawl rate. GUI 2500 includes the presentation of atable 2514 and a graph 2516 of statistical data collected during a crawlsession over a set period of time, for example.

The foregoing description, for purpose of explanation, has beendescribed with reference to specific embodiments. However, theillustrative discussions above are not intended to be exhaustive or tolimit the invention to the precise forms disclosed. Many modificationsand variations are possible in view of the above teachings. Theembodiments were chosen and described in order to best explain theprinciples of the invention and its practical applications, to therebyenable others skilled in the art to best utilize the invention andvarious embodiments with various modifications as are suited to theparticular use contemplated.

1. A computer-implemented method of indexing a plurality of documents ina website, the computer-implemented method comprising: associating aplurality of domain names with the website, the plurality of domainnames including a preferred domain name; for a document in the websitehaving a specified URL with a domain name other than the preferreddomain name, rewriting the specified URL to a rewritten URL thatincludes the preferred domain name; and indexing the document using therewritten URL.
 2. The computer-implemented method of claim 1, furtherincluding generating metadata for the document using the rewritten URL.3. The computer-implemented method of claim 2, wherein generating themetadata comprises generating a document importance value.
 4. Thecomputer-implemented method of claim 1, wherein the indexing includesstoring data that maps a plurality of terms in the document to therewritten URL.
 5. The computer-implemented method of claim 1, whereinassociating the plurality of domain names with the website furthercomprises: providing a list of verified domain names previously added toa site account associated with the website; providing a mechanism forspecifying the preferred domain name by a user; and if the specifiedpreferred domain name is not on the list, verifying that the user hasownership of the specified preferred domain name.
 6. Thecomputer-implemented method of claim 5, further comprising verifyingthat the user is a site owner of the website.
 7. Thecomputer-implemented method of claim 1, further comprising identifyingthe preferred domain name before indexing the documents of the website.8. The computer-implemented method of claim 1, further comprising: ifthe document is associated with a set of multiple URLs, wherein the setincludes a conforming URL that is in conformance with the preferreddomain name, selecting the conforming URL for indexing the document. 9.The computer-implemented method of claim 1, wherein associating theplurality of domain names with the website further comprises: providinga mechanism for adding domain names associated with the website forverification; and when the added domain names are verified, includingthe added domain names in a list of verified domain names associatedwith the website.
 10. The computer-implemented method of claim 1,further comprising determining that content associated with a firstdomain name of the plurality of domain names is identical tocorresponding content associated with a second domain name of theplurality of domain names.
 11. A computer-implemented method of indexinga plurality of documents in a website, the computer-implemented methodcomprising: displaying to a user a current preferred domain name that isassociated with the website; displaying to the user a list of domainnames associated with the website; accepting a user selection of a newpreferred domain name from the list of domain names; and rewriting aspecified URL for a document in the website, the specified URL having adomain name in the list of domain names other than the new preferreddomain name, to a rewritten URL that includes the new preferred domainname.
 12. The computer-implemented method of claim 11, furthercomprising: rendering a user interface for adding domain namesassociated with the website for verification; and when added domainnames are verified, including the added domain names in the list ofdomain names for display to the user.
 13. A non-transitory computerreadable storage medium that stores one or more programs for executionby one or more processors of a computer system, the one or more programscomprising: instructions for associating a plurality of domain nameswith the website, the plurality of domain names including a preferreddomain name; instructions for rewriting a specified URL for a documentin the website, the specified URL having a domain name other than thepreferred domain name, to a rewritten URL that includes the preferreddomain name; and instructions for indexing the document using therewritten URL.
 14. The computer readable storage medium of claim 13, theone or more programs further comprising instructions for generatingmetadata for the document using the rewritten URL.
 15. The computerreadable storage medium of claim 14, wherein the generated metadataincludes a document importance value.
 16. The computer readable storagemedium of claim 13, wherein the instructions for indexing includeinstructions for storing data that maps a plurality of terms in thedocument to the rewritten URL.
 17. The computer readable storage mediumof claim 13, wherein the instructions for associating the plurality ofdomain names with the website further comprise: instructions forproviding a list of verified domain names previously added to a siteaccount associated with the website; instructions for providing amechanism for specifying the preferred domain name by a user; andinstructions for verifying that the user has ownership of the specifiedpreferred domain name when the specified preferred domain name is not onthe list.
 18. The computer readable storage medium of claim 17, the oneor more programs further comprising instructions for verifying that theuser is a site owner of the website.
 19. The computer readable storagemedium of claim 13, the one or more programs further comprisinginstructions for identifying the preferred domain name before indexingthe documents of the website.
 20. The computer readable storage mediumof claim 13, the one or more programs further comprising: instructionsfor selecting the conforming URL for indexing the document, when thedocument is associated with a set of multiple URLs, wherein the setincludes a conforming URL that is in conformance with the preferreddomain name.
 21. The computer readable storage medium of claim 13,wherein the instructions for associating the plurality of domain nameswith the website further comprise: instructions for providing amechanism for adding domain names associated with the website forverification; and instructions for including the added domain names in alist of verified domain names associated with the website when the addeddomain names are verified.
 22. The computer readable storage medium ofclaim 13, the one or more programs further comprising instructions fordetermining that content associated with a first domain name of theplurality of domain names is identical to corresponding contentassociated with a second domain name of the plurality of domain names.23. A non-transitory computer readable storage medium that stores one ormore programs for execution by one or more processors of a computersystem, the one or more programs comprising: instructions for displayingto a user a current preferred domain name that is associated with thewebsite; instructions for displaying to the user a list of domain namesassociated with the website, wherein the user selects a new preferreddomain name from the list of domain names; instructions for accepting auser selection of a new preferred domain from the list of domain names;and instructions for rewriting a specified URL for a document in thewebsite, the specified URL having a domain name in the list of domainnames other than the new preferred domain name, to a rewritten URL thatincludes the new preferred domain name.
 24. The computer readablestorage medium of claim 23, the one or more programs further comprising:instructions for rendering a user interface for adding domain namesassociated with the website for verification; and instructions forincluding the added domain names in the list of domain names for displayto the user when the added domain names are verified.
 25. A computersystem comprising: a display; one or more processors; and a memorystoring at least one program configured to be executed by the one ormore processors, the at least one program including: instructions fordisplaying on the display a current preferred domain name that isassociated with a website; instructions for displaying on the display alist of domain names associated with the website; instructions foraccepting a user selection of a new preferred domain from the list ofdomain names; and instructions for rewriting a specified URL for adocument in the website, the specified URL having a domain name in thelist of domain names other than the new preferred domain name, to arewritten URL that includes the new preferred domain name.
 26. Thecomputer system of claim 25, the at least one program furthercomprising: instructions for rendering a user interface for addingdomain names associated with the website for verification; andinstructions for including the added domain names in the list of domainnames for display when the added domain names are verified.